Geraldine has spent over 20 years in the pharmaceutical industry with skillsets honed in sales, marketing, consumer healthcare and strategic planning. She manages the general management of the company from marketing, finances, to recruiting key talents and is also instrument in launching new and innovative products through extensive R&D. She also has vast experience in OTC, consumer products and keeps abreast with the ever evolving technological advancements in digital marketing, including Google, Facebook advertising, e-commerce platforms, social media management and more.